We developed a series of interactive performances for the LVMH New Year event. Being a forward-thinking event agency, closely monitoring the industry trends, we decided not to pass up on an opportunity to be the pioneering users of artists’ and visual content’s interaction at our performances.
Each performance was tailored specifically for our client’s famous brands (Dior, Kenzo, Guerlain, Acqua di Parma, Givenchy); we played off the best employees’ awards ceremony, enriching it with certain elements of a show program — visual works, choreography, music and costumes.
The show program, developed together with the company’s brand directors, was directed by Anna Abolikhina, a well-known Russian director and a member of the «Maska» International Theatre Award judge panel. The video, choreography, music, costumes and other elements of the show were agreed individually with each brand Director.