The main condition of the Rosbank New Year event was to engage the employees and make them take the stage. We were basing our concept on the popular television show “Golos” (Voice).
A few weeks before the celebration we held a casting at the corporate office, selecting the most talented employees. After that, a professional team of a director, a choreographer, a vocal coach and a sound director was training the nominees for the concert for two weeks.
Just like at the real “Golos” TV project, the board of judges, consisting of members of the Bank’s Board of Directors, were sitting in revolving chairs on a podium and listened blindly to the nominees’ performances on the stage.
The live online vote for the winner, made by the entire 1,200-strong audience, became the event’s unforgettable climax.