HITACHI

New plant opening in Tver

Client

HITACHI

Format

New plant opening

Concept

The Japanese Quality with the Russian Soul

Number of guests

600 persons

Venue

Tver plant

A customer event, celebrating opening a new Hitachi plant in Tver is an example of professional concept integration into the existing site.

Our client wished to hold the entire ceremony inside the assembly workshops, so we needed to make all 60 guests comfortable there. To meet the customer’s demands, we needed to thoroughly think through not only our concept, but the placement of every structure, considering the site’s layout.

Before the formal part began, we organized a light cocktail party and a tour over the plant’s shops. Then the guests took their places on the platform installed for that occasion, while the President of the global HITACHI conglomerate, the Ambassador of Japan in Russia and the Governor of the Tver region spoke on the stage.

After the official opening ceremony, the guests were treated to a unique dredger show, demonstrating the parameters of the Japanese-made equipment, first of all, the high precision of construction works.

The event continued with a press conference, welcoming the representatives of 80 mass media publications, and the evening banquet at the plant.